WHAT MAKES SPECIAL SERVICE?
Sales people often have no idea about customers
By Rashid Kotwal
Director www.revealedresources.com
WHAT do you really know about your customers? What makes them tick? What makes them feel special? Why do they buy from you over everyone else?
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LAW FIRM STUDY FINDINGS
Partners sacrifice growth for partner profits
By Di Bartok
A STUDY of more than 100 law firms has shown that growth forecasts are being sacrificed to protect partner profitability in response to challenging economic conditions.
FACEBOOK COULD FACE PROBE
Privacy activist demands investigation
By Anthony Stavrinos
FACEBOOK could face a probe by the US Government’s all-powerful Federal Trade Commission (FTC) over breaches of privacy in its “emotion contagion” experiment.
DELOITTE EXPANSION CONTINUES
GWS office adds 15 new partners
PROFESSIONAL services firm Deloitte Australia has 15 new partners joining its growing Western Sydney practice, part of a national total of 93 new partners.
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WHAT'S IN A NAME?
Claiming your domain in cyberspace
By Tony Eades
THE online world is not that far removed from the traditional offline world. If you want a demanding presence for your business in the real world you need a good location on a busy road where people can easily find you.
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ART OF MANAGING MEDIA
From start-up to industry leader
WHEN former Western Sydney student Michael Zahn launched his own public relations agency at the tender age of 23, he quickly attracted some of the largest businesses and brands in Australia as clients.
TECHNO FEAR TAKES HOLD
When silence isn't golden
By Bruce Fell
Lecturer, School of Communication and Creative Industries at Charles Sturt University
“WHEN there is no noise in my room it scares me,” emails one of my undergraduate students. “It seems I can’t stand silence,” writes another.