“Our goal is to double this figure by 2025. To achieve this we need a coordinated approach and access to government funding,” he said.
A plan has been developed, in consultation with a range of local stakeholders, to achieve Council’s target of doubling the number of visitors to the City in 10 years.
Members of the local community, businesses and tourism operators collaborated with Council to produce Growing Tourism in Penrith 2015. This document is an excerpt of the larger Destination Management Plan (DMP) which was commissioned earlier this year.
The DMP combines the interests, skills and knowledge of all stakeholders to provide a clear and agreed strategic direction for the development, management and marketing of Penrith as a tourism destination.
The DMP identifies significant opportunities for Penrith to grow the visitor economy. These opportunities are outlined in supporting infrastructure, marketing and investment and development categories.
Growing Tourism in Penrith 2015 is available to download now from Council’s website.
