The training services will be conducted under a new business called SolomoIT Academy. WSBA has secured a discounted user deal for the online training services - see end of this story.
“SolomoIT already conducts social media training and, in particular customised training on social selling using LinkedIn for SMEs and large Corporations in Australia and overseas,” said SolomoIT CEO, Logan Nathan.
“The choice of having online LinkedIn video training to offer to the Asia Pacific market was a natural one for us.”
SolomoIT’s partner company in the venture, Smarp, is a leading provider of social business tools and services, with an established presence in Europe.
The business is also an Official LinkedIn EMEA Talent Solutions Partner. LinkedIn has become the go-to place for both personal and professional branding.
It has a membership base of over 230 million professionals and has become synonymous with online business networking. Having an online presence is no longer optional as Google has become the tool of choice for finding information on people and organisations.
LinkedIn allows users to control one of the top search results for their name but does not provide training on how to leverage this for effective personal and professional branding.
Traditional business networking plays an important role in establishing valuable connections, and networking events remain popular in the business environment.
LinkedIn has added a new dimension to the meaning of networking; by migrating the concept of traditional business networking to an online platform.
Time-poor business professionals have global access to a network of peers and industry leaders on their desktops and mobile devices.
Smarp CEO Roope Heinilä, said she was confident “this co-operation will benefit Australian and Asia Pacific businesses by allowing them access to the best online LinkedIn training on the market.”
For jobseekers and employers, LinkedIn is a viable alternative to online sites such as SEEK and MyCareer, as evidenced from the increasing number of job ads posted by leading multinationals and local businesses.
Mr Nathan said that while most business owners and company professionals quickly established a sizeable network of connections on LinkedIn, they were barely scratching the surface of the platform’s enormous potential for career progression and an online branding tool.
“Most have no idea about optimising the time they invest on LinkedIn to gain a specific outcome,” said Mr Nathan.
As a result, SolomoIT initiated a series of workshops and training programs to show business owners, corporations and their employees how, by adopting a strategic approach, they could use LinkedIn to achieve their individual and/or corporate goals.
Goals vary from generating business leads to forming strategic alliances and dominating the platform for industry-specific keyword search terms.
“With the increasing demand for LinkedIn training throughout the Asia Pacific region, limited resources and pressures on our own time meant our reach was restricted,” said Mr Nathan.
“This new association with Smarp enables SolomoIT Academy to expand its reach to a wider audience of professionals, companies and job seekers, who can access the training online in their own time for a fraction of the investment required for expensive workshops and training programs.
"With increasing pressure on businesses to limit staff numbers, valuable team members are taking on added responsibilities, considerably increasing their workload.
“Fewer companies are willing to risk productivity losses by sending their star performers on training programs. A major shortcoming of workshops is that due to poor retention levels there is often no significant benefit to the business.
“Unless workshop attendees implement what they have learnt immediately, they tend to quickly forget what they have learnt and require a refresher course to get them up to speed.
“Also with the pace at which the internet is changing, there is a risk of information redundancy, which means unless they update their knowledge, workshop attendees cannot retain their competitive edge and make the best use of LinkedIn.”
SolomoIT Academy overcomes this hurdle by making it easy for licensees to understand, absorb and implement the training in bite-sized chunks. The training is delivered through an online platform with a secure login for easy access.
There are flexible options of one, three, six and 12 month licences. The latest updates rolled out by LinkedIn are provided at no extra cost.
SolomoIT Academy also offers a 48 hour, no-questions-asked, money back guarantee completely removing the risk for the licensees.
SolomoIT Academy offers individuals, corporations and job seekers the opportunity to take their online networking skill to the next level.
From the right way to setting up a profile and networking etiquette to being easily found for frequently used, industry specific keywords and making the best use of LinkedIn tools, SolomoIT Academy is suitable for both the novice and experienced LinkedIn user.
WSBA has negotiated a 5% discount for any clients who register using the coupon key - WSBA. To register with your discount simply go to:
http://www.solomoitacademy.com/
and key in the coupon code WSBA before making your purchase.
