KAREN Jones has been appointed as CEO of the government’s tourism and major events agency, Destination NSW. Ms Jones has been Acting CEO of Destination NSW since January 2025. During her five-month tenure, NSW has celebrated its highest-ever visitor expenditure, while the agency has delivered events including Australia Day in Sydney, Great Southern Nights and Vivid Sydney 2025. Prior to joining Destination NSW, Ms Jones served as CEO of the Office of Sport, where she drove its Strategic Plan, Play Her Way strategy and involvement in the ‘10 World Cups in 10 Years’ initiative. Ms Jones has more than 27 years of leadership experience in state and local government. She is an accomplished and respected chief executive with a track record of driving growth, efficient operations and strategic partnerships across diverse sectors.
KAREN JONES APPOINTED CEO OF DESTINATION NSW
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Michael Walls
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