Seward, 38, will officially begin in his new role on Wednesday, September 25.
He previously spent 11 months as general manager, membership and consumer business for the Eels where he helped grow membership by 49.5% on 2012 to a record 17,205.
“There is so much upside to this club, and the rise in membership is just one aspect of that,” Seward said.
“But our focus moving forward is not what has been done but what we are doing. There are some great people at this club doing some great things and our mandate from the board is to now turn that into on field success.”
“We have a responsibility to our members and fans to deliver long term sustainable success, stability and a club that they can be proud of in the community. That is my focus.”
Seward brings a strong understanding of sports administration following years working across Australia’s two biggest sporting codes.
His experience with both the Eels and the Canterbury Bulldogs in the NRL and the Western Bulldogs in the AFL made him a standout candidate, chairman Steve Sharp said.
“Scott is an excellent operator and we have seen that first hand during his time with our club over the last year,” Sharp said.
“We have a lot of confidence that his experience and fresh approach is exactly what this great club needs to take us into the future.”
Sharp acknowledged the work of Matt Phelan, general manager, operations and strategy who filled the role in an interim capacity since July.
Seward replaces Ken Edwards. He beat 66 other applicants for one of the toughest jobs in Australian sport.
On the coaching front, Sharp is expected to name a replacement for former coach Ricky Stuart by the end of this week.
