Are they seeking more money, stock options, a pat on the back? Keeping employees engaged means that they will stay longer, be more productive, and increase your base of satisfied customers. To get there, start from the ground up by understanding how employees think and how to meet their most fundamental needs.
On the same page
The etymology of the word “engaged” comes from the French, gage – to pledge one’s self or enter a contract.
Dr Nicole Lipkin suggests that engagement is created through a psychological contract, an employee’s belief about the mutual obligations that exist between her and the employer.
Employee engagement is about communicating expectations, establishing trust, and taking ownership.
This understanding can be an express agreement like fulfilling certain duties for agreed upon compensation. Or it can be implied, like when employees and management tacitly agree to both embrace the company values and culture.
One reason employees become disengaged is when leadership breaks the psychological contract. This reaction is usually not about something tangible.
It is a result of dishonesty, lack of integrity, or a difficult work environment, and it generally comes down to unclear and uncommunicated assumptions and expectations. Even an isolated breach can have a dramatic impact, since trust develops over time yet can shatter in a moment.
These breaches of trust must be corrected immediately. Your co-workers talk, gossip can grow, and discontent can become contagious. Dr Lipkin refers to this holistic impact as Emotional Contagion — the way that positive or negative energy influences others.
If the entire work environment does not live up to express or implied expectations, you may lose your best talent permanently.
Check in regularly with your team and provide an opportunity for them to discuss how they feel. This allows you to address problems as they arise, but it is also a proactive gesture.
It tells the employee that she is valued and actually fortifies the terms of the psychological contract.
Putting the WE in TEAM
Engagement isn’t completely based on employer/employee relationships. It is a community issue, and leaders must build a culture where all employee’s needs are met. Company culture is basically a set of beliefs and shared values that the community holds and honours.
Implement ways for your team to communicate openly and effectively with each other. This will establish more transparency which then leads to greater trust.
Trust forms the foundation of a strong community because when someone holds our trust, we can’t possibly let them down.
Engagement depends on this since, most people show up more for others than they do for themselves.
Struttin’ around like you own the place
Last year behavioral economist Dan Ariely gave a TED talk entitled, What makes us feel good about work.
Ariely explains that motivation is not just based on satisfaction or financial gain. People are driven by challenge and are focused on the results. We like to feel connected to a greater purpose, and have ownership and pride in our work.
The link between a person’s ownership over a task and their engagement is a fundamental human need that goes beyond workplace dynamics.
For example, when cake mixes first came out in the 1940s, they didn’t sell. Why? It was too easy. People did not feel right baking a cake from a “just add water” mix, and presenting it as their own.
It turns out that if you have to beat an egg, measure some milk and melt some butter, you feel enough ownership in the finished product to buy the Betty Crocker cake mix from the supermarket.
The lesson for managers and executives is that employee engagement is fuelled by both challenge and ownership.
We imprint ourselves on a project when we spend time absorbing it, considering our options, and finally implementing a solution. When a task is too easy, we don’t feel like it is ours and we don’t fully engage with it.
Lend a hand
While challenging employees sustains engagement, be careful of challenges that the employee finds too overwhelming.
Staying engaged in a project that frustrates us is not healthy. Stress begins building and we soon disengage as a coping mechanism.
This process is actually a healthy response. It is like a fever, rendering you incapacitated but cleansing the system of any undesirable elements.
Discover the sweet spot where your team can rise to the occasion without causing anxiety. The level of challenge varies between team members, so managers must be aware of where employee’s get stuck and offer them support.
If asking for help is met with disdain, employees will just keep working through the frustration, and their performance and satisfaction will suffer. Be available to lend a hand so that employees can obtain results that respond to organizational need and feel personally fulfilling.
Engagement is about communication of expectations between employer and employee, and the shared maintenance of a culture of trust by your entire team.
Being offered a challenge and knowing that you can ask for help (and get it), alleviates the stress that eventually takes its toll and sends valuable employees looking elsewhere for a better work environment.
Where does your organization land on the engagement spectrum? Leave us a comment below.
David Hassell is a serial entrepreneur and presently Founder & CEO of 15Five, a SaaS company that enables organizations to streamline communication and feedback. Hailed by Fast Company as the "15 Most Important Minutes of Your Work Week" 15Five creates an internal communication process that allows the most important information to flow seamlessly throughout an organization, to surface issues before they become problems, to celebrate wins, discover great ideas and stay tuned in to the morale of the team. David formerly served as President of the San Francisco chapter of Entrepreneurs' Organization and was named "The Most Connected Man You Don't Know in Silicon Valley" by Forbes.
