Following in the footsteps of many major venues in Australia and around the world, the Sydney Entertainment Centre from today will be known as ‘Qantas Credit Union Arena’.
The naming rights partnership comes as AEG Ogden, the leading venue management company in the Asia Pacific region assumed responsibility to operate the arena until the end of 2015.
Announcing details of the partnership, SEC General Manager, Steve Hevern said Qantas Credit Union had helped to ensure that there would be a major entertainment venue in the Sydney CBD for the majority of the time while the new International Convention Centre Sydney was under construction.
“Our business case for the Sydney Entertainment Centre remaining open for a further two years included the securing of sponsorship revenue. Qantas Credit Union has stepped up to the plate in being a major contributor to the financial viability of the Centre during the next two years,” he said.
Mr. Hevern said both the venue and Qantas Credit Union was excited with the range of new marketing and promotional opportunities currently being developed.
“Qantas Credit Union represents excellence in the financial services industry. It is a brand that is very customer orientated and their strong customer service fits hand in glove with our philosophy in the entertainment business.
“In addition, they have a range of very attractive financial products we want to help promote to our large and diverse audiences.
“We as a venue team are very motivated to create a platform by which Qantas Credit Union can interact with our patrons across the wide range of events that we will host at Qantas Credit Union Arena,” he said.
Mr. Hevern said since May 1983, The Sydney Entertainment Centre had staged over 4000 events for more than 26 million fans.
It currently ranks fourth in the world in ticket sales for venues with between 10,000-15,000 seats.
Qantas Credit Union currently has $2.79 billion in assets, holds an Investment Grade Credit Rating, and promotes a full range of retail banking products including loans, deposits, credit cards, financial planning and Super.
